Three Reasons Salesmen Fear Cold Calling

Most sales people would do anything rather than make cold calls. But most successful professionals overcome their fears and use the cold call to generate high earnings. Why the hesitation in performing cold calling? Could it be fear of rejection that causes the salesman to stress? There seems to be 3 reasons that continually surface as reasons why the cold call isn't used more.

1. Cold calling can be uncomfortable: Many sellers find cold calling terribly unnatural. That is understandable. Most of us have been raised not to talk to strangers. Many sellers are uncomfortable with the smile and dial approach to selling. There is no doubt that this type of "churn and burn" prospecting mentalities can be difficult to deal with.

2. Cold calling opens us up for rejection: Fear of rejection can be paralyzing. Most salespeople have high need for acceptance. Because a large percentage of cold calls end in some form of refusal or rejection, just the thought of cold calling can make some people physically ill.

3. Cold calling can be difficult: Many salespeople find cold calling to the most trying aspect of selling. It takes mental discipline and emotional stamina to deal with the rejection that comes with cold calling. It takes self-control to set aside a certain amount of time each day to prospect. For many sellers, the discipline to cold call for an hour a day is a challenging habit to develop.

Regardless of the challenges associated with cold calling, it is still one of the most productive prospecting activities in sales. Furthermore, every challenge provides an opportunity for growth.

Mark Twain said " Courage is resistance to fear, mastery of fear--not absence of fear. In the winter of 1925, a deadly diphtheria epidemic broke out among the children of Nome, Alaska. Nome had no serum to combat the disease, and the nearest supply was 780 miles away in Anchorage. Given that the snow covered landscape was virtually impassable, and the two state airplanes were in storage for the winter, the governor decided the serum would have to be "mushed" to Nome by a series of dogsled teams. After transporting the lifesaving serum to the town of Nenana by rail, officials delivered it to Wild Bill Shannon, who's dogsled team was the first of 18 teams to carry the serum 674 miles across the frozen tundra.

While the drivers raced against time , whether conditions could not have been worse as temperatures dipped to 40 degrees below zero, and gale-forced winds created walls of blinding snow. On the fifth day, the sled carrying the serum lost all contact with the outside world, and Alaskans feared the worst. Suddenly , on the morning of February first, 127 hours after the first dogsled team left Nenana, Gunnar Kaassen and his team of dogs emerged from the darkness, successfully delivering the serum to the children of Nome.

At times, conditions were so bad that Gunnar had to rely solely on his lead dog, Balto for direction. Balto quickly became a celebrity throughout America when his picture was circulated by the press. He toured the country, and a statue was even erected in his honor in New York Central Park. This epic journey of strength and endurance is commemorated annually in the great Anchorage to Nome dogsled race names after the trail on which it is run: the Idditarod. Today, the Iditarod celebrates the men and dogs that conquered their fear of the brutal Alaskan winter and achieved one of the most heroic feat in U.S. history. Like the dogsled teams in their race to Nome in Alaska. Salespeople who conquer their fears accomplish nearly impossible tasks, reach their goals, and achiever their professional an financial objectives.

No one likes rejection or enjoys feeling uncomfortable. Difficult tasks can be daunting. Most human beings prefer the path of least resistance. Therefore, let me ask, "Why do it then? Is the cold call really worth it? The answer is a resounding "Yes!" The reward is worth enduring the process. We may have our egos bruised along the way, in fact we should expect it. The point is: With time, prospecting not only becomes easier, it becomes enjoyable. Successfully qualifying a lead or setting an appointment becomes one of the highs associated with selling.

In summary, cold calling is the most consistent lead generation method in sales. Sellers who conquer their fear of cold calling consistently generate more qualified leads and set more appointments than sellers who don't.


------

Distributed by Internet Business Assistance Program (yourbetterbuy.com); enabling individuals to have a successful side business online without all the costs. Be a success just like shoeannex.net where you can find ShoeBuy.com Coupons and Wolverine Boots online.